Prolong an Advantage

Here we outline how marketing can prolong the duration of an existing Competitive Advantage (CA).       Protecting the superior profits from competitor entry.

susatin - moat 2

Framework looks at why marketing’s purpose is to prolong a Competitive Advantage (CA).
Therefore the company’s CA or Strength is emphasised at each part of a standard marketing plan:

–  Market and CA audit
–  Marketing objectives that match the CA to the market for financial results.
–  Where we compete: Marketing’s targeting to focus resources to achieve the objectives.
–  How we compete: Marketing’s differentiation and Marketing mix that best fits the target.